Would You Like To Create A Blog That Will Make You Money - CLICK HERE To Use My Free Blog Tutorial!

Using the Alexa Toolbar for Better Ranking

Posted Friday, December 5, 2008 by momscashblog | 19 Comments so far

When I first took over this blog, I knew the basics of PageRank and the Alexa Traffic Ranking… but I wish I had known how important it is for a blogger to be using the Alexa Toolbar! So now I want to make sure that other newbies to the blogging world know why you should install this handy little SEO plug-in even if you don’t have a blog yet.

Alexa collects website traffic statistics for every website on the Internet and displays these stats on Alexa for all to see. At Alexa.com you can look up the stats of your own blog or type in the URL of any other blog/website online to see the Alexa traffic stats for that site. Keep in mind it’s not a true reading of website traffic because most of Alexa’s statistics are generated from Alexa Toolbar users. Basically, it’s a percentage reading of traffic based mostly of those who have installed the Alexa Toolbar plug-in on their browsers.

When you start a blog it will take some time for your website to appear on the Alexa Traffic radar. To help speed things up you need to install the Alexa Toolbar. By installing the Toolbar onto your web browser you’ll be helping your own Alexa Ranking and the ranking of the sites you visit. The more visitors you have using the Toolbar the better ranking you will get with Alexa.

Like Google, Alexa gives each website on the Internet a rank but since Alexa’s numbers are based on traffic percentages the numbers are larger and it ranks from high to low, with low meaning more traffic. The top traffic ranking is a #1 and Yahoo holds that spot right now. In the beginning, your number will be in the millions because there are millions of websites on the Internet that you are competing with. The more visitors your site gets from the Alexa Community (users with the Alexa Toolbar installed on their browsers) the lower your number will get. Having your number go down to 100,000 or even 200,000 is good, and less than that is even better.  Here’s one way to look at it: If your blog has a number of 165,000 then you know there are 164,999 sites out there with a better rank than you.

Techies and/or bloggers will be more inclined to install the Alexa Toolbar or other SEO plug-ins that include the Alexa Toolbar, so some say that you’re only getting a reading of the percentage of techies or bloggers that visit your site. It stands to reason that if you have a technical blog and most of the users have the toolbar, you’ll have a good Alexa Ranking, but the system does allow for a small percentage of traffic outside of the Alexa Community. The average web user doesn’t install the Alexa Toolbar so if your blog is about a non-technical topic such as gardening or beauty products you might not have a good Alexa Ranking because most gardeners or women into beauty products would not care or even know about Alexa. It doesn’t mean you don’t have good traffic coming in, it could mean you don’t have many other bloggers or “techies” visiting your site. Even though a good Alexa Ranking will give you bragging rights, you don’t need good ranking to have a successful blog.

MomsCashBlog’s Alexa ranking went so far up (which is not good!) this summer that it was off the chart and was no longer displayed on Alexa! However, at the very same time my other stats told me that MCB had the most REAL traffic in it’s history and I made the most money during the same time period that I lost my Alexa ranking! Obviously, I lost some “techie” visitors over the summer, but I gained some non-techie visitors and I made some good sales. I don’t worry too much about my Alexa ranking because my goal is to make money… and ranking well on Alexa doesn’t necessarily mean you make more money. Still, a good Alexa number gives your blog more credibility so if you have a good rank, be glad! If you don’t have good Alexa, don’t sweat it… just keep blogging, strive for good content, install the toolbar, and the rest will fall into place. (My ranking finally came back up to 210,805.)

You can install the Alexa Toolbar and become a member of the Alexa Community from either the Internet Explorer browser or Foxfire and you don’t need to have a blog to do this.  If you want to install it onto your Foxfire browser you have to go to the download page from your Foxfire browser. (The download is on the same page for Foxfire but it’s called “Sparky”.) Upon installing it you’ll have a small bar chart down in the lower right-hand corner of your browser which will change with each site you visit. Some SEO plug-ins have the Alexa Toolbar built in and displays each site’s Alexa ranking along with PageRank and other stats helpful to bloggers. Once you use the Toolbar and encourage your readers to install it, you will definitely see better ranking, so do it now!


[...] unknown wrote an interesting post today onUsing the Alexa Toolbar for Better Ranking | Moms Cash BlogHere’s a quick excerptI don’t worry too much about my Alexa ranking because my goal is to make money… and ranking well on Alexa doesn’t necessarily mean you make more money. Still, a good Alexa number gives your blog more credibility so if you have a good … [...]

Roy Blacksail December 6th, 2008 (5:29 am)

I good way to increase your rank i find is to use entrecard and drop alot. If you’re aiming for a good rank give the blogging resources people extra attention since they are most likely to have the toolbar.

Having a good rank is never a good thing (i think) however depending on the topic of your site it may not really help you. Mainly because like you said its something mostly used by ‘techies’, so if you’re blog is aimed at non-techies it may not mean much to them.

Blog for Beginners December 6th, 2008 (6:03 am)

It’s true Alexa Ranking doesn’t necessarily ring the cash register but a nice social badge to show online. Though I don’t use it on my blog, having an Alexa widget makes a whole lot of difference to your ranking, speaking of which I don’t see it here too.


heidi December 6th, 2008 (6:04 am)

I really need to take a look at Alexa as I have no idea how this all works. Great tips so thank you. I will check it out.

Shafar December 6th, 2008 (7:33 am)

Thanks for the great information. Added Alexa Sparky to firefox after reading this post! :)

Good to see you back JJ :)


PM December 6th, 2008 (4:31 pm)

Thanks for explaining the Alexa thing so well. I always learn new and helpful things at this blog. Most blogs that I have looked up talk too technical for me and use abbreviations that don’t mean anything to me. Don’t they understand some of us are new to this stuff? Keep them coming, pleeeeease!

Mominator December 6th, 2008 (5:37 pm)

Food for thought as usual! Great explanation on Alexa. Now I get it. :)


[...] unknown wrote an interesting post today onUsing the Alexa Toolbar for Better Ranking | Moms Cash BlogHere’s a quick excerptI don’t worry too much about my Alexa ranking because my goal is to make money… and ranking well on Alexa doesn’t necessarily mean you make more money. Still, a good Alexa number gives your blog more credibility so if you have a good … [...]

Roy Blacksail December 8th, 2008 (12:05 am)

Thanks for joining my contest, good luck.
As for Entrecard closing I haven’t heard anything. Hope it doesn’t shut down, there will be a lot of upset bloggers.

“Having a good rank is never a good thing” stupid me… meant bad obviously, had to be the first comment too now everyone can see how smart I am. Thats what i get for surfing the net at 5:29 instead of sleeping

Laura-Whateverebay December 8th, 2008 (12:39 am)

Great post as usual. Its always a good idea to keep an eye on your Alexa and Quancast numbers. Some affiliates relay on alexa to grant access. I am still working on my blog rating. oh well! thanks again for all the details!

MikeC December 9th, 2008 (11:36 pm)

My Alexa ranking is decent. Getting better every week. But what do you think about the ranking in PR? Is that worth looking into? My goal? Alexa under 100,000.

johnny F December 10th, 2008 (5:08 am)


this site is where it is at… I found they have good information JUST like this blog

JJ - MomsCashBlog December 12th, 2008 (3:15 pm)

Hi guys… we’re having an ice storm and have no electricity. The last time this happened we were out for 16 days! Let’s hope we get it back sooner this time. See ya whenever I get back on…

José December 14th, 2008 (2:17 am)


My website and blog are art related, so like you said, I guess that I don’t have many techie visitors.
Now, if I’d install the toolbar, the only difference that it would make is that it would count my visits as well, right ? (I’m talking about my own web presence).
One thing that I guess you didn’t say : users of the toolbar should have their websites/blogs defined as their homepage.
And if we want some guerrila SEO, modify the homepage of the computers at work to your own website/blog.

Kind regards and congratulations for your blog,


stak to da loaded December 14th, 2008 (3:08 am)

alright your next post is gonna be a blog revenue/traffic report. this is such a different style of mmo that im really curious to see how well its doing

JJ - MomsCashBlog December 15th, 2008 (2:52 am)

To “da loaded” stak… Thanks. I’m trying to be different from other MMO sites. lol As for my revenue,it’s pretty good. (July-Oct. were the best months, so far.)


Alexa is a very important benchmark to determine the rankings and traffic of sites. Google is placed at the 2nd position as per Alexa rankings and traffic rankings and is facing tough competition from Live.com and of course Yahoo.

The Blogger Source January 9th, 2009 (3:16 am)

It’s true that Alexa ranking is a bit skewed but more and more it’s not just techies using Alexa so it’s becoming more mainstream.

Alexa, Fast Becoming the Talk of the Town! February 5th, 2009 (7:37 am)

World famous publications like the Forbes, and the Wall Street journal are writing on Alexa which only goes on to prove its credibility and popularity.

Add Comment

Name (Required)

E-mail (Required)


Comment (Required)