I’ve gotten good feedback about the ad writing series… with good stats, comments, and some e-mails, so I’m going to show an example of an ad I found on the internet that I feel is quite effective because it tells a story and speaks to the emotions of the readers. I know I talk a lot about emotions with advertising, but if you really understand that every action we take… every decision we make in our lives is based on our emotions, then you can see why it is so important to use emotions in selling. Using a blog or a website to sell a product gives you a perfect opportunity to appeal to your customer’s emotions by telling a story (and it’s cheap!). The reason a story works so well for online advertising is because people use the internet to get information so they are in the “information gathering mode”. The customer is already searching for information so you are not forcing them to read. But you do have to compel them to want to read your ad, and you do have to get traffic and advertise… and you do have to try to grab their attention as soon as they look at your ad. Since I have experience in ad writing and I’ve posted about writing ads, I thought I’d show you an example of an ad that uses emotional motivators by telling a story.
For this example, I chose an ad that I didn’t think would intrude on any of my reader’s territory and that I happened to find as a consumer, I wasn’t looking for an ad (but I didn’t buy the product.) And, just so you know, I don’t have anything to do with this ad whatsoever… I don’t know the person selling it and I’m not (more…)
The following guidelines will help you write good ad copy if you’re using your blog to make money by selling a product or service. If you need to know more about ad writing, there’s many books with more details (Also read Part I in my last post). Here’s a couple of books on advertising that are rated very well: The Online Advertising Playbook and Tested Advertising Methods.
Ad headlines are different from blog post titles, so don’t use this advice for post titles. Headlines can be 2 or 3 lines long and they should be intriguing. On the other hand, blog post titles should be short and to the point if you want them to be searchable. You don’t have to worry about anyone searching for the headline of your ad. They’ll be searching for your product or service.
Ask a Question Headline: Ask a question in your headline to compel your reader to continue reading the ad. Some good question headline starters are: Why should you… What would you do if…. When should you… Would you… Should you… Could you… Did you know… and What if… An example would be: What would you do if your blog traffic doubled overnight and tripled within a week’s time? (more…)
It’s no secret that the economy is in a bad way right now. Some call it a “slow down”, some are calling it a “crunch” but whatever you call it, times are hard. We’re feeling the pinch with record breaking gas prices and the cost of food going up at a steady rate. Some businesses are going under and people are losing their jobs. Last week, the US Department of Labor said the total number of people claiming unemployment in the US is around 404,000… that’s 82,000 more than last year. This month Starbucks will be closing 600 shops which will mean thousands more will be unemployed or displaced. Are you tired of hearing all the bad news yet?? Well, here’s some good news… (more…)