In my last post I talked about emotional motivators and gave a list of the ones most commonly used in marketing. Now I will let you know how I’ve used motivators on MomsCashBlog, and how well they worked for me. I’ve only been here a month, but I’ve already seen great results from using them a few times.
The emotional motivator that I chose to use was saving. I know, I know… on the list, saving is pretty boring compared to power, money, romance, sex*, and the desire to belong, but since this is a make money blog, “saving” is to be expected. Saving is part of the making money process. This month on MCB, the “Discount Codes” post was the one that brought in the most new traffic to my site and they pushed buttons and used my ads. The second most profitable post was “Free to All”. After that was the “Wii Coupon”. So, as you can see, the three top posts that brought new traffic in and made money were all about “saving.”
Of course “saving” is not an emotion, but neither is power, money, romance, or sex, etc. They are motivators which means they speak to us emotionally and can make us take action. Just saying the word “saving” might not conjur up an emotion in another person, but using the concept of saving either directly, or indirectly, can attract people to your blog. Think of the law of attraction… only you are purposely attracting people with certain words that hit their emotions.
Retailers use “saving” motivators all the time to get people to buy, or to attract new customers. Everyone likes to get a deal, and no one wants to pay top dollar for something when they don’t have to. But in retail you take a loss when you do this because that savings comes from your own pocket!! You have to give a discount, or give something away (and YOU pay for it) just to attract new business and bring people in with retail. But it works.
Borrow a Motivator
In my top money making posts, I provided discounts (savings) but I didn’t have to take a loss in doing so. Nor did I have a product to discount. I found other sites that had the “saving”, formed a post around it, and gave out information about discounts that someone else had… and I reaped the rewards. I didn’t take anything from those who have the discounts (saving). In fact, I helped them get the word out to people who did not know about that site. It’s a win-win-situation. (more…)