Should You Send Daily RSS Feeds? »

 Are you one of those bloggers who feels the pressure to write a post every day on your blog and send your RSS feed out with every post? Well, not so fast! You could be turning off your readers by doing this. Many behaviorial studies have been performed on internet usage and they’ve found there is a point where people turn off when they get too much e-mail information from the same source.
   
Advertisers who sent e-mails LESS often, had MORE of a chance of getting their e-mails opened and possibly responded to. For an advertiser the golden number was one e-mail a month, unless they had a special offer that “really wowed” the customer and enticed them to open the e-mail. In that case, 7 times out of 10 it would get read, but any more than that, and the customers would turn off to the e-mails. Advertisers who use e-mail campaigns find that if they send correspondence to the same people regularly, they quickly turn off to the mail and even find them to be a big nuisance… especially if they’re received on a consistant basis. The campaigns that sent e-mail ads every day, and sometimes more than once a day, got the worst response. These e-mails were sent to the delete box and the recipients thought of them as having little or no credibility. The more e-mails they got from the same source, the more the recipient considered them scams and of course they would not get read!  This is very important information for bloggers because the same could be happening with your RSS subscribers if you overload them with e-mails on a daily basis. You could be thought of as a “pest”! Read more »

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