Effective Online Ads Tell a Story »

I’ve gotten good feedback about the ad writing series… with good stats, comments, and some e-mails, so I’m going to show an example of an ad I found on the internet that I feel is quite effective because it tells a story and speaks to the emotions of the readers. I know I talk a lot about emotions with advertising, but if you really understand that every action we take… every decision we make in our lives is based on our emotions, then you can see why it is so important to use emotions in selling. Using a blog or a website to sell a product gives you a perfect opportunity to appeal to your customer’s emotions by telling a story (and it’s cheap!). The reason a story works so well for online advertising is because people use the internet to get information so they are in the “information gathering mode”. The customer is already searching for information so you are not forcing them to read. But you do have to compel them to want to read your ad, and you do have to get traffic and advertise… and you do have to try to grab their attention as soon as they look at your ad. Since I have experience in ad writing and I’ve posted about writing ads, I thought I’d show you an example of an ad that uses emotional motivators by telling a story.

For this example, I chose an ad that I didn’t think would intrude on any of my reader’s territory and that I happened to find as a consumer, I wasn’t looking for an ad (but I didn’t buy the product.) And, just so you know, I don’t have anything to do with  this ad whatsoever… I don’t know the person selling it and I’m not Read more »