How to Write Ads That Sell — Part II
The following guidelines will help you write good ad copy if you’re using your blog to make money by selling a product or service. If you need to know more about ad writing, there’s many books with more details (Also read Part I in my last post). Here’s a couple of books on advertising that are rated very well: The Online Advertising Playbook and Tested Advertising Methods.
Headline
Ad headlines are different from blog post titles, so don’t use this advice for post titles. Headlines can be 2 or 3 lines long and they should be intriguing. On the other hand, blog post titles should be short and to the point if you want them to be searchable. You don’t have to worry about anyone searching for the headline of your ad. They’ll be searching for your product or service.
Ask a Question Headline: Ask a question in your headline to compel your reader to continue reading the ad. Some good question headline starters are: Why should you… What would you do if…. When should you… Would you… Should you… Could you… Did you know… and What if… An example would be: What would you do if your blog traffic doubled overnight and tripled within a week’s time? (more…)
